If you have a lot of followers, a lot of good reviews, and a lot of stars gracing your classes, you still need to funnel. If you're newer (or brand new) knowing how funneling works is essential. I made the image above to show the basic process but that's really just a broad oversimplification. I have found this is really essential on sites like Outschool.
Step 1 is to get those students in your class in the first place. Step 2 make sure they know what the next logical class is for their learner.
We are going to talk about how to get initial learners in another post, so let's assume you have that figured out. Now let's talk about follow up.
When you set up your classes 1 time classes should have the ability to refer students to ongoing or multi-week related content. Think of your 1 time classes as a taste-test, a chance for students to see if you are a good match for them. Not every student and teacher mesh in their style. It's important not to take that personally. It isn't you. It isn't them. It's you together that just isn't working and that's ok. It's also the beauty of 1 time classes so you can try each other out without a huge commitment.
When you create the class there is a "recommend next class" button, if you have the next one created, easy just click that. If you haven't yet you'll need to remember and come back and change it once you do.
After your 1 time classes end you should thank students for attending, tell them you enjoyed meeting them, and that you hope to see them again soon. You can even say at the end of your class "If you enjoyed this class I hope I will see you in XYZ, Thanks for coming!" Short, sweet, and to the point.
If you have a one time class that doesn't lead to something more that is a missed opportunity for creating a relationship and growing your business.